Nobody should be surprised by this. The simplest explanation is actually that it's all about the money.
In streaming land, the only metric that matters is the proportion of *total* plays you've accounted for, so catalogue acquisition is the only winning move. Simply releasing new stuff doesn't quite have the same kick, because it isn't guaranteed that people are going to switch from listening to someone else's music to yours - if they listen to yours in addition to whatever they were already listening to, that just increases the total number of plays and lowers how much each play is worth.
FKA twigs did something like this when releasing the bonus track The Eleven on Eusexua. Granted it was managed by the music label but I actually liked the direct emails better and getting the album directly from “source”
Nobody should be surprised by this. The simplest explanation is actually that it's all about the money.
In streaming land, the only metric that matters is the proportion of *total* plays you've accounted for, so catalogue acquisition is the only winning move. Simply releasing new stuff doesn't quite have the same kick, because it isn't guaranteed that people are going to switch from listening to someone else's music to yours - if they listen to yours in addition to whatever they were already listening to, that just increases the total number of plays and lowers how much each play is worth.
Go back to website (shop) and email (direct to fan communication). Use socials and streamers for awareness only.
FKA twigs did something like this when releasing the bonus track The Eleven on Eusexua. Granted it was managed by the music label but I actually liked the direct emails better and getting the album directly from “source”
It’s just more personal in my opinion. Community. We need more of that.
I also consider the partnership between Warner and Suno to be important.
about 2 years ago, a friend decided LANDR was a decent option, since then it’s been a disappointedly downhill experience for them.